This Santa was usually depicted outside the world’s largest soda fountain or visiting high profile department stores, and things stayed that way up until the 1930s.Ĭhristmas advertising had become a powerful part of Coca-Cola’s business operations. The ads used images of a man dressed as Santa, not dissimilar in appearance to the Santa Claus in Thomas Nast’s depiction from the mid-1800s. ![]() The company’s relationship with Santa began in the 1920s, when Coca-Colafirst began advertising in American magazines like The Saturday Evening Postduring the festive season. ![]() If the American Santa Claus took shape by repetition, then it’s fair to say that Coca-Cola led the charge through much of the 20th century - although it would be unfair to say Coca-Cola invented Santa. The horse drawn sleigh with its bells was a common means of transport for the English, and substituting horses with reindeer added an element of mystery to Saint Nick, as though he was from an ice-capped Northern land, where few people had traveled, somewhere secluded from the world. "The clogs the Dutch children left by the chimney corner on December 6 became something all children could relate to in cold weather - stockings, and the wagon became a "miniature sleigh" pulled by "eight tiny reindeer," Teresa wrote in her book. When writing the poem, Teresa said Clement made a few alterations to the Sinter Klaas legend to make the story more relatable to people from a British/Anglo background, and it’s interesting to note how his alterations still manifest in the Santa mythology of today. Nicholas, soon became known as the classic The Night Before Christmas and was so popular that within a decade it had become canon with regard to the Santa legend. Teresa Chris, author of the book The Story of Santa Claus, wrote that in 1822, Moore sat down to write his children a Christmas poem, having been inspired by Irving's tales.Ĭlement’s poem, originally titled A Visit from St. ![]() Clement Clarke Moore was a friend of Washington Irving, and another important contributor to the picture of Santa we have today.
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